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| Elena Diamond |
For Real Estate Expertise You Can Depend On |
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 ...get the most out of selling your home...
how I will serve you...
You want to sell your home for the highest possible price in the shortest possible time - here's a proven effective plan that will do this for you:
Pricing your Home - The True Home Value Formula
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You receive detailed analysis comparing all the major factors between your property and at least four other recently sold and similar properties. I developed the True Home Value Formula to help you with this important step. In the trade we say - "A home well priced is half sold"
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My clients appreciate the fact that they can easily see what factors have been considered to arrive at a recommended market value. You participate fully in arriving at a listing price and you will have a better understanding of the competitive features and weaknesses that buyers will be thinking about as they consider purchasing your property.
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My approach takes the time to do this important first step right. I make a complete tour of your property, inside and outside. I make note of your renovations, extras, and upgrades. I believe you will appreciate this thoroughness.
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It is a mistake to price high above market and hope someone will go for it or at any rate will make an offer - this is the biggest mistake made by ill-informed sellers. I will be happy to explain why.
Seller Rpoperty Information Statement (SPIS)
- Protects you, the seller, by assuring that correct and full information is being provided to buyers.
- Buyers (or their agents) must still make their own enquires - I always validate claims and pertinent "facts" material to the value of the property.
- Protects you, the seller, from being sued for non-disclosure of defects material to the value of the property. It is NEVER a good idea to deliberately hide a defect and hope the seller won't notice and won't come after you in court for costs of repair.
- NOT a warranty but is useful for "information purposes only."
- NOT a substitute for doing an inspection by an independent inspector.
- Pre-listing Inspections are gaining in popularity and we can discuss this tactic.
Multiple Listing Service (MLS)
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My commission is based on my value and getting you the highest possible net amount for your property. I recommend at least 2.5% for the co-operating broker (representing the buyer).
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The Holdover period is 90 days. This is a period after the MLS has expired whereby commission is paid to the listing agent for any buyers that have viewed the property prior to expiry.
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After the initial loading of your property information on MLS, I make any changes you request within hours of your request by accessing MLS myself - no delays. Changes to my websites are done same day as well.
Showing Appointment Process
Sutton Admiral has a highly organized and efficient system to make sure you and your prospective buyers are handled with care.
All appointments for showings are handled through our office based on your instructions as to time of day, days of week, minimum notice, etc. All visits are recorded and you are sent reports on these showings weekly.
Showings can be halted for periods of time at your request.
Lock- boxes are used. These boxes have your property keys inside. The code to open these boxes is only given to the Broker office, never to an individual or directly to an agent for security reasons. The box will be placed in a convenient location (eg. on your front door or porch) and are used for buyer and seller convenience.
Start Dates for Offers and Showings
It is sometimes a good strategy to have your property listed on MLS for a week or so prior to accepting offers to build up momentum and possibly to give you an opportunity to consider multiple offers.
Just Listed & Open House Flyers
Picture of your property. Always in full colour!
Distributed in your area and beyond to build excitement.
Making your neighbours aware of your Listing and Open Houses is good marketing. Often they have friends who might like buy your home and have friends as neighbours.
Slideshow
See my website Featured Listings for examples of current listings
Internet Websites
Feature Sheet (ask to see examples)
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Always full colour, high resolution pictures.
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Schools and amenities of your area.
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Community information.
Agent Open House
I network with some of the most successful real estate agents in North Greater Toronto Area and send each a personal "Just Listed" email and invitation to Inspect your property.
These top agents often have several buyer clients that are looking for a property like yours.
We will get very valuable feedback on your property from these agents that will help us sell your home and get you top value.
Special feature sheets can be placed within your home, i.e.; "Solid hardwood floors under broadloom" to help promote your sale.
Public Open House (one or more as required)
These events can attract many potential buyers to your property.
They are held on weekends, usually between 2 p.m. and 4 p.m. and are usually supported by ad placements in the local papers.
As with the Agent Tour, special feature sheets can be placed within your home, i.e.; "solid hardwood floors under broadloom"
It is my policy to call your neighbours in advance of your Open House and offer to remind them in advance of the event so they may invite family or friends who they might like to move in nearby. It's nice to pick your neighbours if you can. This has proven to be very popular and effective.
Classified Advertising
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Real Estate News, Resale Homes, Russian community press, etc.
Feedback on all Showings & Inspections
Weekly Reports provided on comments made by agents and/or their clients who view your property. We will discuss these comments and make changes to improve our marketing plan if necessary.
All in all, a Comprehensive Marketing Plan that Works!
416-739-7200 office/24hrs pager
905-770-4968 direct
416-720-5469 cellular
or e-mail:
ediamond@trebnet.comMy Guaranteed Services:
6 Months -Love it or Leave it Guarantee
* If up to 6 months after moving in you are not completely satisfied with a house you bought with my assistance I'll sell it for absolutely free!
60 Days - Guaranteed Sold or its Free
* If your house didn't sell within 60 days I'll wave my commissions and sell it for absolutely free!
24 Hour- Cancel Anytime Guarantee
* If you are not completely satisfied with my service, you can cancel our agreement, anytime, no questions asked!
Not intended to solicit properties currently listed for sale
or individuals currently under contract with a broker.
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